Walmart Land will feature a variety of immersive experiences, including a virtual store of merchandise, or “verch”, for your avatar a physics-defying Ferris wheel giving users a bird’s-eye glimpse of the world and unlockable tokens and badges that can be earned in various games and competitions. So, we’re focusing on creating new and innovative experiences that excite them, something we’re already doing in the communities where they live, and now, the virtual worlds where they play.” “Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there. ”We’re showing up in a big way – creating community, content, entertainment and games through the launch of Walmart Land and Walmart’s Universe of Play,” said William White, chief marketing officer, Walmart U.S. The retailer will continue to bring the fun with Walmart’s Universe of Play – the ultimate virtual toy destination in Roblox, just in time for those oh-so-real holiday wish lists. Walmart Land will bring the best fashion, style, beauty and entertainment items directly to the global Roblox community of over 52 million daily users. Called Walmart Land and Walmart’s Universe of Play, the spaces offer unique interactive content and entertainment for customers, bringing to life the best of Walmart’s ‘isles’ in a virtual world. 26, 2022 - Hold onto your headsets! Today, Walmart is announcing the launch of two new immersive experiences in the metaverse mega-platform, Roblox.

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